
Remember when Instagram first introduced the stories feature and we all said we’d never use it? It would never lift off? They were just copying Snapchat which was SO much better?! How wrong we all were. Instagram Stories are now a vital part of any Instagram account. As an influencer or a business, if you want to grow your Instagram following, it’s critical that you’re using Instagram Stories. But knowing exactly what to post on stories to no easy job – it’s hard enough creating daily content for your feed, let alone think of content for your stories too. Fortunately, I’m here to help with a few ideas. Keep reading!
What to post on your Instagram Stories
- Share a quote a day
- Your meals of the day
- What you’re wearing
- A to-do list for the day or week
- A wishlist of things you’ve got your eye on at the moment
- What you’re currently reading
- What you’re currently watching
- What you’re currently listening to
- Your latest blog posts
- Share some before and afters of a tidy up
- Your skincare routine
- This or that poll
- Host a quiz
- Behind the scenes of ______
- Share your latest grid content
- Shout-out some of your favourite accounts
- Ask followers to contribute to your stories – make a series!
- Host a Q&A
- Share a #ThrowbackThursday picture
- Share what you’re doing right now… and tag a friend to do the same!
- Share a recipe as you cook or bake something
- Your make-up routine
- Introduce yourself – share some facts!
- Use tools like Canva to make your own ‘fill it in yourself’ templates
- Countdown to an event
- Share a behind the scenes
- Your favourite place/food/item of clothing
- A lifehack
- How you’re feeling
- Tips to ____
That list should keep you going for a while! What’s your fave thing to share on your stories?
Lucy x








