October 3, 2019

The ultimate guide for getting OOTD photos for Instagram

I’ve been taking photos for Instagram and my blog for well over 5 years now, but it’s only been in the last 2-3 where fashion influencers on Instagram, in particular, have really flown. In that time I’ve started to concentrate on my Instagram content, and worked out how, with a 9-5 job, I can get loads of outfits shot as speedily and efficiently as possible. In this post, I’m sharing my top tips.

It’s no big secret that my OOTD pictures probably aren’t actually my outfit of the day – they’re more likely one of many outfits of the day from last weekend where I dragged Jamie out with me to shoot as many photos as possible for the gram. I mean, who’s really working a 9-5 and managing to get outfit posts on the daily? Not me, that’s for sure.

The only guide you need for nailing those OOTD photos…

Step 1: Plan your outfits

So, when it comes to shooting outfits, which I tend to do every weekend if I can, you need to plan a lot. Planning outfits comes first. I like to get everything out on my bed, try it all on and make sure it all works. A top tip here is to take photos of the outfits you planned, then if you forget what bag goes with what shoes, you’ll have something to look back on and remind you.

Step 2: Be clever with your clothes

After planning your outfits, you’ll also want to be clever about what order you pack them in. Put the last outfit at the bottom of the bag to avoid you digging around and getting all flustered in your local Marks and Sparks loo.

Another thing to consider here is to work out what’s easiest to change out into. Do any outfits have the same top or the same jeans? Shoot them after one another. Sometimes I can get away with changing on the street without flashing a nip if I plan my outfits well – which means more time for more photos!

The final thing to consider is whether you can wear anything to make changing even easier. For example in the winter a pair of leggings underneath my trousers means I can whip off my bottoms and change them wherever I am. Midi skirts are also a big life-saver when it comes to changing underneath them.

Step 3: Plan your locations

It’s not just the clothes you need to plan, it’s the locations too. If not specifically what pink house you’ll shoot in front of, at least have an idea of what area you’re going to head to. Where I live there are a few different spots I can head to which have different backdrops to shoot in front of.

It’s also good to think about where you can change here too – can you park nearby so you can change in the car? Are there any public toilets or coffee shops nearby? It all helps!

Dress & Sunglasses – New Look | Boots* – Lasula | Bag – Missguided

Step 4: Shoot, and remember it’s all for fun!

The final step is to head out there and get some fire content! Despite all the planning that goes into a shoot day, sometimes it doesn’t always go to plan. The weather might not be on your side (see this post on how I deal with that), or the photos might not be coming out how you envisioned, but the most important thing is to remember why you do this. For me, it’s about how much I love creating content – from taking the photos, editing them and sharing with my followers… never lose sight of that and always enjoy yourself!

Have you got any top tips for getting content for the gram?

Lucy x