August 1, 2017

The New Kids on the Block: 3INA

Last week I was kindly sent a few goodies from the new makeup brand on the block – 3INA. 3INA hit the scenes just over a year ago now and look to shake up the ‘one size fits all’ approach to the cosmetics industry. They sent me their top 3 best sellers to give a try – Highlighter 201, Cream Eyeshadow 312 and Longwear Lipstick 500.

Longwear Lipstick 500, Cream Eyeshadow 312 and Highlighter 201

On first impressions the products seem great. First up is the Longwear Lipstick in shade 500 – a dark red. The formula is on the runnier side, and glides onto the lips easily before drying and leaving a stain. The colour is gorgeous – perfect for A/W but probably does need a liner, just because of how dark it is. I didn’t find it uncomfortable or drying on the lips and can’t comment on the lasting power just yet as I haven’t had the chance to wear it out!


The Cream Eyeshadow is probably my favourite of the 3 products. I used to love Maybelline’s cream eyeshadows so this was a little throwback for sure – I haven’t used a cream product on my eyes in a long time! The formula for this was definitely a lot softer than I was expecting. A lot goes a long way and it’s such an easy product to quickly glide onto the eyelid. The colour is a gorgeous shimmery brown/gold, perfect for day or evening wear.


Finally is the Highlighter. This is probably the piece I was most disappointed in – the highlight is a gorgeous gold colour but as you can probably see from the swatches – it doesn’t have great payoff.  That being said it is still so pretty and perhaps is more suited to those who like the subtle highlight! I think I’ll be testing it with some different brushes to see if it gives a better result.


All in all, I’m loving the looks of this new brand, and I’m excited to see what other products they release!

Lucy x