September 25, 2018

How to create and use a media kit for your blog

How to create and use a media kit | LUCY-COLEAfter the good old casual chit-chat style posts, blogging help posts are my next favourite to write. After nearly 6 years of blogging, I’ve learnt so much and I love sharing this knowledge on my blog, in the hope it could be useful to some!

Today I decided to write all about Media Kits. Personally, I only created and started using a Media Kit at the beginning of this year when I started making frequent income from my blog and decided to take it to the next level. I’ve used it a lot since then, and it’s so easy to create and update and really can help when pitching to brands for potential collaborations. Think you could do with your own? Keep reading!


What is a media kit?

A media kit is essentially a CV for your blog. It’s up to you what you share on it, but personally, I like to share a brief introduction of me and my blog, basic blog and social stats, some examples of my photography/content and a showcase of some brands I’ve worked with before. On another page, I also like to state how much I charge for different services for brands.

How to create and use a media kit | LUCY-COLEWhy should I have a media kit and when should I use it?

A media kit isn’t a must. Admittedly I don’t use it for every collaboration I’ve done, but it’s definitely a handy thing to have. Creating a media kit which is on-brand can really help boost your credibility and add that professional touch for your blog. If you’re looking to work with more brands through your blog and social profiles, a media kit is a really simple, quick and easy resource to use, especially when pitching to brands. Rather than writing a long-winded email that brands are less likely to read, you can simply state that you’ve attached your media kit. It saves the brand time, which will ultimately look good on you!

Equally, you’ll probably find some brands want some stats when reaching out to you, so a media kit is the perfect way to get this information across quickly.


I want a media kit! How do I make one?

Although there are lots of people online who will charge to make a media kit, it’s actually pretty easy to make your own. I use the website Canva. This is a free website which provides everything you’ll need to make a professional looking media kit, and allows you to have enough freedom to make your kit your own. Canva also has tonnes of templates which you can use as a starting point, or you can start with a blank page if that suits you best. Personally, I chose an A4 page and spent some time playing around with what I felt I needed on my media kit, and how best to portray this. To try and keep my media kit on brand and matching with my blog I tried to use a similar colour scheme.


What should I put on my media kit?

As I mentioned previously, what you chose to put on your media kit is entirely up to you, but think of it as a CV for your blog. You want to sell yourself to brands! Equally, I think it’s important not to overload your media kit with text or information, so try to find that balance. Some suggestions for what to put on your own media kit are:

I personally have chosen to keep my media kit to one page, but again, this isn’t a rule and you can have as many as you like!

You might also choose to have a section on your services and prices, especially as you’ll find brands will often ask for your prices. For me, I chose to have this on a separate page so I can choose to send it with my media kit, or each separately depending on the situation. On this, I state the services I offer (e.g. sponsored posts, giveaways, reviews, affiliate schemes etc.) and some basic descriptions and prices. These can vary, so I also encourage brands to get in touch with me to discuss.


And that’s everything you need to know about media kits! Once they’re made, you should be aiming to update at least every month, but Canva makes that super easy. You can send off your media kit to any brands you’re pitching too and you’ll instantly show them that professional touch. Fingers crossed the collaborations will be rolling in in no time!


Do you have a media kit?


Lucy x