The new kids on the block: 3INA

Tuesday, 1 August 2017

Last week I was kindly sent a few goodies from the new makeup brand on the block - 3INA. 3INA hit the scenes just over a year ago now and look to shake up the 'one size fits all' approach to the cosmetics industry. They sent me their top 3 best sellers to give a try - Highlighter 201, Cream Eyeshadow 312 and Longwear Lipstick 500.

Longwear Lipstick 500, Cream Eyeshadow 312 and Highlighter 201

On first impressions the products seem great. First up is the Longwear Lipstick in shade 500 - a dark red. The formula is on the runnier side, and glides onto the lips easily before drying and leaving a stain. The colour is gorgeous - perfect for A/W but probably does need a liner, just because of how dark it is. I didn't find it uncomfortable or drying on the lips and can't comment on the lasting power just yet as I haven't had the chance to wear it out!

The Cream Eyeshadow is probably my favourite of the 3 products. I used to love Maybelline's cream eyeshadows so this was a little throwback for sure - I haven't used a cream product on my eyes in a long time! The formula for this was definitely a lot softer than I was expecting. A lot goes a long way and it's such an easy product to quickly glide onto the eyelid. The colour is a gorgeous shimmery brown/gold, perfect for day or evening wear.

Finally is the Highlighter. This is probably the piece I was most disappointed in - the highlight is a gorgeous gold colour but as you can probably see from the swatches - it doesn't have great payoff.  That being said it is still so pretty and perhaps is more suited to those who like the subtle highlight! I think I'll be testing it with some different brushes to see if it gives a better result.

All in all, I'm loving the looks of this new brand, and I'm excited to see what other products they release!

Lucy x


  1. I love the look of that cream eyeshadow! I loved the maybelline ones as well but I didn't find them as creamy as I'd like, but this one sounds a bit more promising as just looking at it in the pot it looks so creamy! that's such a shame on the highlighter though, from the pan it looks like it wouldn't been gorgeous! xx

  2. Have never heard about this brand but will definitely check it out! Love the shade of the lip colour but a shame about the highlighter really :(
    Feel free to check out my latest post x

  3. I love the look of that eyeshadow, it looks like such a gorgeous colour and the formula sounds good to! It's a shame about the highlighter, as that looks great in the pan!xx

    Hannah | luxuryblush

  4. I discovered this brand a few months ago when I was walking around Covent Garden, I haven't tried their make up but I am OBSESSED with their nail polishes, they are so cheap the quality is so good! x

    Ariadna || RAWR BOWS

  5. the cream eyeshadow looks just perfect. i love how glittery it is and i would probably wear it every single day.

  6. Thank you for sharing your thoughts about these, I really want to try this brand! Even though you didn't really love it, I find the highlighter really pretty and, in a way, it also sounds right up my street as I prefer very subtle highlighter over a strong one!

  7. I need that cream eyeshadow in my life!! It looks incredible xx

  8. I've been seeing these everywhere and I love the look of them! Everything looks so gorgeous. The cream eyeshadow sounds perfect xx

    Lauren |

  9. gaaad maybelline cream eyeshadows, those where the days eh?!

    not heard of 3ina before but looks promising apart from that highlighter. how is anyone supposed to glow the fuck up with that poor pigment?! haha

    katie xx

  10. The cream eyeshadow looks gorgeous! What a lovely brand x

    ALittleKiran | Bloglovin

  11. I love your flatlay. I've never heard of any of these products, but they sound really good.

  12. I've seen this brand before on posts but I don't know if we have it here. That lipstick is so pretty and I am glad to hear that it does not dry the lips, I started wearing more comfortable formulas these days.


  13. That eye-shadow looks absolutely beautiful!!
    A new brand to me so lovely to see the swatches of the products :)
    Gillian  xx

  14. I love this photo! Also I've tried out the highlighter and the cream eye shadow today and I am loving the eye shadow! It's so creamy I agree x

  15. I've heard a bit about this brand on social but haven't actually tried anything yet, that shadow looks nice!

    Tie Dye Eyes fashion blog

  16. I've not actually heard of this brand before so it's nice to hear what products they have to offer. The cream shadow is soo pretty, I used to use the Maybelline colour tattoos too but mine used to dry up ridiculously quickly
    Charlotte / Charlotte's Picks

  17. I've been meaning to try out 3INA, love the look of the products you was sent! The lipstick looks lovely and I like that you found it not to be drying on the lips x

  18. The cream eyeshadow looks so gorgeous! I'm a huge fan of shimmery eye lids so I'll certainly check them out for that. xx
    PS: Followed you on Insta (@Demmiie) , would be great if you followed back :)
    Coco Bella Blog

  19. The lipstick color is beautiful! I've heard so many positive things about this brand :D

    Caterina |

  20. I've seen a few people review this brand and they've all said really positive things. Love the lipstick colour!

  21. I've never heard of this brand before, so this is exciting - the cream eyeshadow looks gorgeous!

    Lucie | Forever September


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